English | MP4 | AVC 1920×1080 | AAC 44KHz 2ch | 27 Lessons (1h 23m) | 697 MB
Improve Landing Page conversions by taking your visitor to the end, visually. Learn at your own pace.
Rob Hope’s “Show Them” course focuses on optimizing landing pages to increase conversions through visual presentation of information. The course includes 22 video lessons, over 12 bonus materials, over 50 visual examples, and over 100 resource links. Course topics covered include:
Fundamentals: understanding landing page effectiveness, defining page objectives, unique selling propositions, visitor empathy, value propositions, component structure, copywriting, social proof and testimonials.
Visualization: use of “How It Works” sections, photos, screenshots, “before and after” sliders, demonstration videos, product mockups, explainer videos and interactive demonstrations.
Analysis and Optimization: review and reduce page elements to improve effectiveness.
Bonus materials include a pre-launch checklist, ways to strengthen social proof, target audience selection, a glossary of landing page terms, and page improvement strategies for SaaS and digital services.
The course instructor, Rob Hope, is a South African product developer, content creator and educator with over 20 years of experience in designing, developing and marketing his own projects. He is the curator of the One Page Love website, author of the book Landing Page Hot Tips, a landing page consultant for brands such as Unsplash and Quiksilver, and has spoken at conferences and run interactive workshops.
Table of Contents
1 Start Here
2 Landing Pages
3 Why Show Them
4 Page Goals
5 Selling
6 Empathy
7 Value
8 Construction
9 Copywriting
10 Social Proof
11 Testimonials
12 Show Them component overview
13 Show Them with a how it works section
14 Show Them with photography
15 Show Them with screenshots
16 Show Them with a before-and-after slider
17 Show Them with a looping product demo
18 Show Them with a product mockup
19 Show Them with an explainer video
20 Show Them with an interactive demo
21 Show Them why you care
22 Review and Reduction
23 Pre-Launch Checklist
24 No customers?
25 Targeting too many people?
26 Glossary
27 SaaS Landing Pages
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