Mobile App Marketing 2023 ASO, Advertising & Monetization

Mobile App Marketing 2023 ASO, Advertising & Monetization

English | MP4 | AVC 1920×1080 | AAC 44KHz 2ch | 86 lectures (6h 21m) | 2.70 GB

Create a great mobile app business! Get 1,000,000+ downloads with app store optimization ASO (SEO) & strong monetization

The course shows you how to create a real business out of your app. This is what sets this course apart from all other courses. I realize that you may be excited about your app idea, and rush to have it built as soon as possible. But as an app entrepreneur, you need to understand what it takes to make your app a real business that makes money.

This course teaches you about app business models, high-level business strategies and app business planning. This is what makes this course special! This course will make you a strong business person, and a stronger app entrepreneur.

What you’ll learn

  • Get 1,000,000+ downloads for your app
  • Top app monetization strategies
  • Improve user retention, engagement, reviews and minimize uninstalls
  • Personal help from the instructor in office hours and via messages in the course
  • You will learn ASO (app store search optimization) and rank highly in Apple App Store and Google Play
  • Get publicity for your app which will give you wide exposure
  • Learn about mobile app business models
  • You will learn how to grow your business beyond just apps
  • You will be able to more accurately predict which app ideas might be good and which might not be too good
  • You will become a much stronger mobile app entrepreneur
Table of Contents

App Marketing Course Introduction Watch This First To Understand What You Get
1 Mobile app marketing and ASO course welcome and what to expect
2 How to increase your chances of getting featured by app store
3 WORKSHEET Fill this out with strategies as you go through the course

ASO App Store Optimization
4 ASO introduction with keyword basics
5 Practical keyword research example
6 WORKSHEET AND EXAMPLE Runner game keyword research
7 How to make your app strong and competitive in app store search results
8 WORKSHEET ASO engagement signal optimization
9 Keywords field for Apple App Store
10 Free keywords that you dont need to add to Apple App store keyword field
11 How to write the title for your Android or iPhone app
12 How to write the mobile app description
13 ASO for competitive keywords
14 Practice activity Competitor keyword research and many other keyword topics
15 App localization Get hundreds of percent more downloads
16 App icon design to boost downloads and ASO ranking

Student case study of ASO and keyword research in detail
17 Introducing the LoveUp app full example with keyword research and ASO
18 Applying apprelated keyword research tools and other strategies
19 Using the keywords to write Android and Apple store listings
20 My attempt at rewriting their titles for Android and Apple App Store

Sensor Tower keyword research optional since it is a paid tool
21 SensorTowers Keyword Spy tool
22 SensorTowers Keyword Optimization tool
23 SensorTowers Keyword Research tool
24 Mobileaction

UPDATE Something businessaltering that happened to my app
25 UPDATE Something businessaltering that happened to my app
26 UPDATE 2 About 45 days after previous video

Google SEO for your app
27 SEO for your app URL in Google search
28 SEO for your website

Launching your app like a pro
29 winning ways to launch your app
30 Release your app on iPhone or Android Or another way
31 WORKSHEET App launch plan

Increasing positive ASO signals to boost your ranking
32 Many additional tips to keep people from uninstalling
33 How to increase session lengths and influence your ASO ranking
34 REVIEWS Many ways to increase the number of good reviews and avoid bad reviews
35 How to get people to use the app regularly

How to make money with your app
36 Common and most popular ways to make money form your app
37 Apple revenue share goes down to 15 instead of 30
38 Free vs paid how much should you charge for your app
39 Rewarded ads monetization strategy
40 The whale monitization pattern
41 The strategy to make a lot of money with ads using smart ad mediation software
42 Ideas to monetize your app experience from outside of the app stores
43 Unusual monetization strategy with merchandise

Virality from inside the app
44 How to build in virality to your mobile app
45 Viral coefficient introduction
46 Viral coefficient calculator
47 One place to put all your important pages and share

Additional hacks to promote and market your app
48 Growth hack to get a spike in downloads make more revenue get featured
49 Coupon sites where you can promote discounts or and promotions you do
50 Four cool and unique ways to promote anything including mobile apps

Influencer marketing How to get best deals is it overrated
51 My take on influencer marketing
52 EMAIL TEMPLATES How to pitch influencers for FREE and discounted promotion
53 How to get on the radio and podcasts
54 The exclusive

Miscellaneous My personal thoughts and opinions
55 Photo and social apps thoughts
56 Reskinning apps How to make money and get downloads

Protecting intellectual property and your ideas
57 ways to protect your intellectual property
58 Creating a moat around your business
59 For firsttime entrepreneurs More on moats barriers and longterm competition

If you are not a developer some options to create your app
60 Outsourcing section introduction
61 Should you hire an agency or a developer to build your app
62 Outsourcing nightmares from my clients
63 Tools and techniques to learn to code on your own in a few months
64 Founder dating

Case studies
65 Section introduction
66 App ASO and promotion case study with a fun sexy party game
67 Knappily app ASO keyword research case study
68 Agoraphobia app
69 Vastu in the home app case study
70 TaskMania todo app

Social media automation
71 Social media automation section introduction
72 Hashtag marketing introduction
73 How to rank highly in hashtags and drive engagement and traffic
74 Social media automation tools
75 Showing SocialOomph

YouTube marketing for your app
76 Section introduction I tried YouTube and
77 YouTube SEO crash course
78 Game apps game play tutorials
79 Nifty YouTube growth hack for mobile apps

Google ads to get downloads for your Android app
80 Ads section introduction
81 Setting up a fresh Google Ads account
82 Adding Google ads to promote Android apps in Google Play Store

Apple search ads
83 Setting up your first ad

Miscellaneous
84 Discussion of mobile app platforms and different app stores

Further resources
85 How to get the course certificate
86 Bonus lecture

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