English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 37 Lessons (4h 45m) | 4.20 GB
Digital Marketing Analytics Beyond Advertising Live Lessons: How Right-Brained Marketers Can Master the Numbers
If you think of yourself as more creative than analytical, you can still master marketing analytics–it’s more than just advertising impressions.
Many people in marketing went into the profession as a refuge from math, but in recent years, the math has found them. Fear not: You don’t need to be a math whiz to master marketing analytics; you just need to be willing to make decisions based on numbers. And marketing analytics is getting simpler. The high-stakes, confusing game of advertising is actually becoming less important in many industries: maybe you don’t need to know much about advertising analytics.
Digital Marketing Analytics Beyond Advertising LiveLessons will help you, the marketer, understand marketing analytics beyond advertising. As privacy regulations, cookie restrictions, and other changes make advertising less effective, other marketing analytics become more important. You will learn how to reason about numbers, what questions you should ask analytics experts, and what to do with those numbers to succeed. Don’t believe whoever told you that math was not your thing–if you understand marketing, you can understand marketing analytics and make the numbers work for you.
Learn How To
- Understand marketing analytics beyond advertising
- Make informed marketing decisions based on reliable data
- Develop a process for implementing marketing analytics in your projects
Who Should Take This Course
- All marketers and customer experience staffers, who need to understand how marketing analytics works and how it can be used effectively to improve results
- Marketing managers, because they must make the strategic decisions that lead to marketing effectiveness, with marketing analytics playing an increasing role each year
- Analytics experts and data science experts; if they’re struggling to explain marketing analytics to marketers, this course will help bridge the communication gap
Table of Contents
1 Marketing Analytics Beyond Advertising – Introduction
2 Learning objectives
3 Why are analytics so important
4 How do you overcome math phobia
5 How do you tell a story with numbers
6 How do you reason with numbers
7 Lesson 1 Exercise – Project Progress
8 Learning objectives
9 What are Key Performance Indicators (KPIs)
10 What are key types of Marketing Analytics
11 How do tracking codes work
12 Lesson 2 Exercise – Project Progress
13 Learning objectives
14 How do activity metrics work
15 How do I measure content
16 How do I track the customer journey
17 Lesson 3 Exercise – Project Progress
18 Learning objectives
19 What questions must I ask about audiences
20 How do I collect audience information – legally
21 What can I do with audience metrics
22 Lesson 4 Exercise – Project Progress
23 Learning objectives
24 How do I measure sales
25 What is attribution
26 How do I prove Return on Investment (ROI)
27 Lesson 5 Exercise – Project Progress
28 Learning objectives
29 What process do we follow to make progress
30 How does A B testing work
31 How does conversion rate optimization work
32 How do I score leads
33 Lesson 6 Exercise – Project Progress
34 Learning objectives
35 What’s coming next in marketing analytics
36 What’s next for you in marketing analytics
37 Marketing Analytics Beyond Advertising – Summary
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