English | MP4 | AVC 1920×1080 | AAC 44KHz 2ch | 80 lectures (5h 12m) | 2.37 GB
Logo Design in Illustrator for Beginners: Tips, Tricks & Easy to Follow Steps to Success on Creating Stunning Logos
Learn Logo Design from Scratch with Adobe Illustrator
Have you ever wondered how to create stunning logos like those of Apple, Starbucks, or FedEx? Now you can! This course is designed for absolute beginners and will guide you step-by-step through the process of logo design using Adobe Illustrator.
Why Take This Course?
With over 30 years of experience in logo design and teaching art and design, I’ll share practical tips and tricks to help you master the essential tools and techniques. You’ll learn how to:
- Navigate the Illustrator workspace: Get familiar with the interface and basic tools.
- Utilize 10 essential tools: Learn the ins and outs of the Pen Tool, Shape Builder, Pathfinder, and more.
- Understand logo design principles: Discover the secrets behind creating timeless, impactful logos.
- Create various logo styles: Explore isometric, script, type-based, abstract, and negative space designs.
- Redesign famous logos: Learn from the masters by redesigning iconic logos like DoorDash, Instacart, and Starbucks.
- Build a strong portfolio: Showcase your skills with a collection of original logo designs.
What You’ll Learn:
- Core Illustrator skills: Master the essential tools and techniques for logo design.
- Logo design principles: Understand the fundamentals of color theory, typography, and composition.
- Practical exercises: Apply your knowledge to real-world projects, from simple to complex.
- Time-saving tips: Learn efficient workflows and keyboard shortcuts to boost your productivity.
- Professional-quality designs: Create stunning logos that are visually appealing and effective.
Who This Course Is For:
- Beginners: No prior design experience required.
- Hobbyists: Looking to enhance your creative skills.
- Small business owners: Need to create a professional brand identity.
- Graphic designers: Want to expand your skillset and portfolio.
Table of Contents
Introduction to Adobe Illustrator and Logo Design Basics
1 Welcome to this Course
2 Getting Started with Adobe Illustrator
The 10 Essential Tools for Logo Design
3 Shape Tools
4 Selection Tool
5 Direct Selection Tool
6 Pen Tool
7 Pen Curve Curvature Tool
8 Type Tool
9 Pathfinder Tool
10 Shape Builder
11 Scale Rotate Tool
12 Appearance
13 Width Tool
14 Additional Tips and Tricks
Logo Design Principles
15 What makes a good logo
16 Reasons Logos Fail
17 Color psychology in logo design
Lets Create a Custom Logo for LOVE based on the above Logo Design Principles
18 Choosing and importing from the Logo sketches of LOVE
19 Creating the Heart Icon
20 Creating the Letterform of the logo and converting Text to Shape
21 Using the Shape Builder to crop the letters to the shape of the Heart
22 Remove part of the Heart using the Pathfinder Minus Front
23 Final Teaks and adding Color to the LOVE logo
Redesigning an Overly Complex Logo following the Logo Design Principles
24 Garage Logo Intro
25 Using Vector Sites for Logo Elements Adding the Motorcycle
26 Creating Type on a Path
27 Adding Additional Text Icons to the Logo while Still Keeping it Simple
Creating a Low Polygon Style Logo following the Lessons from Design Principles
28 Wolf Logo Intro
29 Creating the Wolf Outline Setting up a Symmetrical Design using Mirror Repeat
30 Adding the Wolfs Face Eyes Ears Mouth Nose
31 Adding Connecting Lines to the Logo and Creating the Lettermark
32 Finishing Touches and an Alternate Mouth Design
LOGO Altered Font Inspired by FedEx
33 Creating the SledEx logo
34 Convert Text to Outlines and Shapes
35 Redesigning the Letter E
36 Rebuilding the Letter X
37 Coloring the SledEx logo
LOGO Isometric Design Inspired by Indian Pacific
38 Intro to Ice Pickles logo Inspired by Indian Pacific
39 Finding the Font using Retype Creating Outlines for I and P
40 Using the Pathfinder to alter the Letter shapes I and P
41 Working with the Appearance Panel to add FX to Rotate the letters in 3d Space
LOGO Side Chick inspired by ChikfilA
42 Intro to the Side Chik Logo
43 Finding the Font using Retype Creating Outlines
44 Altering the Letter S
45 Creating the Chickens Crown using the Ellipse Tool Direct Selection Tool
46 Creating the Chickens Eye and Beak using Shape Tools
47 Connecting Letters Using the Line Width Tools
48 Final Tweaks to the Logo and Adding Color
LOGO Type on a Path inspired by Popeyes
49 Intro to recreating the Popeyes Chicken logo
50 Matching fonts and Adjusting the Kerning of the Letterform of the logo
51 Creating Type on a Path to form the Circular part of the logo
52 Using Shape Builder and the Pathfinder to create the Offset P in the logo
53 Adding the Fleur de Lis symbol to the logo
LOGO Using Negative space inspired by USA Network Dept of Public Health
54 Intro to Negative Space Logos
55 Using Create Outlines and the Shape Builder to recreate the USA Network logo
56 Using the Shape Builder to recreate the Department of Public Health logo
57 How to use the Pathfinder to create a dynamic Compound Shape with Editable Text
LOGO Creating a Modern Apple Logo Pear Computers
58 Pear Computing Intro
59 Finding an Image and Building the Pear Body with the Ellipse Tool
60 Creating the Pear Shape by Joining and Deleting elements with the Shape Builder
61 Adding the Stem and Leaf to the logo
62 Adding an Extra Touch of Whimsy by giving the Pear Logo an Eye
LOGO Redesigning the Starbucks Logo
63 Introduction to the StarbucksMoonDucks Logo
64 Creating the Circles that are the Base Design of the logo
65 Creating Type on a Path
66 Creating the Face Importing Images to Trace
67 Creating the Mermaids Eyes
68 Adding the Nose Mouth
69 Using the Shape Builder to Trim the Eye Shapes
70 Using the Curve Pen Curvature Tool to Add the Hair
71 Using a Clipping Mask to Frame the Mermaids Head
72 Creating the Tails using the Distort ZigZag Effects
73 Using the Circle Ellipse Tool Direct Selection Tool to Create the Fins
74 Adding the Crown and the Stars to the Logo
75 Finding Colors for the Moonduck Logo
Closing Whats Next
76 Creating different logo variations Adapting logos for various applications
77 Choosing Colors for your Logo
78 Exporting logos for different media formats
79 Closing
80 BONUS
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