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Data & AI Imperative: Designing Strategies for Exponential Growth 1st Edition

by Lillian Pierson (Author)
5.0 out of 5 stars 3 ratings
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Unlock predictable bottom line growth through tailored data and AI strategies.

In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organization. This book offers a clear, actionable roadmap for leveraging your company's data and technology assets to drive significant, reliable growth.

With over two decades of experience, Pierson unveils her proprietary STAR framework through which you'll learn to survey, take stock of, and assess your company's current state. Finally, you'll be guided on how to recommend strategies that drive growth via the execution of optimally positioned data- and AI- intensive projects or products that directly improve your business bottom line. From conception to execution, learn to:

  • Identify high-impact opportunities for data or AI interventions within your business.
  • Assess your organization's readiness and data literacy to ensure successful outcomes.
  • Implement practical, effective tactics for overseeing your data-intensive projects, from strategic plans to profitable realities.
  • Develop and deploy AI and data strategies that exceed your business goals.

While ideal for executives, managers, and other leaders of data- or AI-intensive companies, The Data & AI Imperative is also invaluable to data and technical professionals who aspire to elevate their impact by turning technical expertise into strategic leadership success.

Read more
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  1. ISBN-10
    1394251955
  2. ISBN-13
    978-1394251957
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    January 2, 2025
  6. Language
    English
  7. Dimensions
    7.3 x 0.8 x 9.1 inches
  8. Print length
    352 pages
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From the Publisher

Joe Reis endorsement of Data & AI Imperative book by Lillian Pierson

Madhukar Kumar endorsement of Data & AI Imperative book by Lillian Pierson

Dr. Joan Palmiter Bajorek endorsement of Data & AI Imperative book by Lillian Pierson

Kirk Borne endorsement of Data & AI Imperative book by Lillian Pierson

Editorial Reviews

Review

“This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds.”
―DR. JOAN PALMITER BAJOREK, Founder of Clarity AI and author of Your AI Roadmap

“In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI.”
―JOE REIS, Bestselling author of Fundamentals of Data Engineering and Data Practitioner

“AI projects fail because they did not have a proper data strategy. In Data & AI Imperative, industry veteran Lillian Pierson highlights what companies need to be successful. In many cases, the issues plaguing beleaguered startups is not the tech: it’s bad market fit, misunderstanding the customer, over promising, and under delivering. But by reading this book, companies can get it right from the get-go.”
―JORDAN GOLDMEIER, author of bestselling Becoming a Data Head

“Data & AI Imperative emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape.”
―MADHUKAR KUMAR, CMO, SingleStore, and named ‘Leading CMO to Watch in 2024’ by USA TODAY

“A must read for those who don't want to get replaced by AI.”
―ARJUN SAKSENA, Founder/CEO, Humanic AI

“Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the Data & AI Imperative and provides an actionable roadmap for organizations who want to do business in the 21st century."
―ULRIK LEHRSKOV-SCHMIDT, Global expert on B2B SaaS pricing, author of The Pricing Roadmap, and Managing Partner, Willingness To Pay

“Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, Data & AI Imperative, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company."
―KIRK BORNE, Ph.D., Founder and Owner, Data Leadership Group LLC

“This book is a valuable resource for anyone advising organizations on how to turn data and AI into a sustainable competitive advantage; An essential read for business consultants who are working to navigate the complexities of AI-driven transformation.”
―JIM HARRIS, Leading Keynote Speaker at the WEF and AI Consultant to Fortune 500 Companies

“A goldmine for anyone looking to drive value with AI.”
―MARIA VECHTOMOVA, Manager & MLOps Tech Lead, Ahold Delhaize

"An in-depth guide on how modern product, engineering, and GTM teams can harness data and AI: from discovering product-market fit to utilizing product analytics for PLG strategies, plus all aspects of modern marketing and sales use cases... This book covers it all."
―GURURAJ PANDURANGI, CEO, ThriveStack

“Data & AI Imperative is a must-read for data leaders who want to make real business impact with AI. She breaks down complex strategies into simple, actionable steps, making it easy to align AI projects with business goals.”
―KATE STRACHNYI, Founder, DATAcated and author of ColorWise

"The Data & AI Imperative offers keen insights into the value proposition of investing internally and partnering externally to deliver near-term business value and sustained business growth with data and AI/ML.”
―HEATHER A. SMITH, MPA, PMP, CSM AI/ML, Innovation Leader, and former Associate Managing Director, Innovation & Data Science

“With the Data and AI Imperative, Lillian is addressing an important problem that many companies are now facing, how to derive value from Data and AI in practice. By reading this book, companies will have a better chance at deriving this value.”
―ULRIKA JÄGARE, Head of AI, Data and Architecture at Scania

“An essential resource for anyone looking to harness the full potential of data and AI in their company.”
―HANA KHAN, CEO, Trending Analytics

From the Back Cover

Praise for Data & AI Imperative

“In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR Framework, as well as real-world examples, that are essential for any leader looking to stay ahead of the fast-moving curve of AI.”
―JOE REIS, Best-selling Author of Fundamentals of Data Engineering and Data Practitioner

“Imagine standing at the crossroads of technology and growth, where every decision is underpinned by the silent yet powerful pulse of AI. Lillian Pierson’s Data & AI Imperative emerges not just as a guide, but also a pivotal narrative for the modern marketer and product leader in this new landscape. Pierson deftly walks us through this landscape, illustrating how data-driven strategies transcend mere practicality to become truly transformative forces. A must-read for anyone in marketing looking to use data and AI to drive product-led growth.”
―MADHUKAR KUMAR, CMO, SingleStore™, Named ‘Leading CMO to Watch in 2024’ by USA TODAY

“This book is solid gold. This content is a must for teams upskilling their knowledge of data and AI builds. With concrete examples, illustrations, and exceptional details, this is a resource I wish I’d had when starting to work on Fortune 500 AI product deployments.”
―DR. JOAN PALMITER BAJOREK, Founder, Clarity AI & Author of Your AI Roadmap (Wiley 2025)

“Sometimes you just need a smart person to really think through a new and challenging subject from A to Z, so that the rest of us can get a head start. Lillian has done that with the Data & AI Imperative and provides an actionable roadmap for organizations who want to do business in the 21st century.”
― ULRIK LEHRSKOV-SCHMIDT, Global expert on B2B SaaS pricing, Author of The Pricing Roadmap & Managing Partner, Willingness To Pay

“Lillian Pierson has collected her many years of insights gained working with data-drenched organizations who are trying to keep up with the data and AI revolutions. The result is this comprehensive book, Data & AI Imperative, which provides frameworks, assessments, guidelines, and growth-focused actions that are both strategic and tactical. This is a must-read for anyone leading data-driven transformations in their company.”
―KIRK BORNE, PH.D., Founder and Owner, Data Leadership Group LLC

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (January 2, 2025)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1394251955
  • ISBN-13 ‏ : ‎ 978-1394251957
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 7.3 x 0.8 x 9.1 inches
  • Customer Reviews:
    5.0 out of 5 stars 3 ratings

About the author

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Lillian Pierson

Lillian Pierson

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Lillian Pierson, P.E. — Founder of Data-Mania and a recognized growth leader in technology.

Through best-in-class marketing strategy, leadership, and advisory support, Lillian helps B2B tech startups and consultancies achieve consistent and predictable revenue growth, all without the full-time CMO price tag.

As a fractional CMO for B2B tech firms, Lillian specializes in go-to-market and product-led growth strategies, particularly for high-growth data and AI startups. Her expertise has supported the expansion of 30% of Fortune 10 companies.

Lillian has a formidable reputation as a data science and AI educator and consultant, having educated approximately 2 million learners through her dozens of books and courses. These educational resources were produced in deep partnership with notable publishers such as Wiley & Sons and LinkedIn Learning.

She’s been a licensed Professional Engineer since 2014 and a marketing and growth advisor for tech startups since 2018. Prior to this, she spearheaded marketing campaigns for a diverse range of deep tech organizations, from VC-backed SaaS startups like Domino Data Lab to leading institutions such as the University of Central Florida, and major corporations including IBM, Intel, and Dell.

Lillian owns an organically grown audience of 700,000 across her top of funnel channels. To connect with her, you can reach out on LinkedIn by searching "Lillian Pierson, P.E.," or by visiting the contact page on her website at Data-Mania.

Customer reviews

5 out of 5 stars
3 global ratings

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Great AI Business Strategy Playbook
5 out of 5 stars
Great AI Business Strategy Playbook
If books on AI were compared to books on chess, then while others are writing books on how to move the pieces, Lillian Pierson has written the strategy book on how to build your data and AI strategy in a way that shores up your defenses and allows you to coordinate your pieces to control the board so that you win without cheating using less than ethical means. In addition, she points out pitfalls and cautions the reader on what to avoid to prevent problems. For example, she advices businesses to use one of the tested models that are out there instead of creating your own. In addition, she provides many examples of companies that have been successful using AI and how they used it to achieve that success. I believe that this book will also serve as a useful tool to stimulate ideas and communication between the IT professionals, marketing, and management personnel. The only thing that I might be tempted to include would be a list of AI resources that could be used for training employees who are still new to AI. I did appreciate the free resources that Lillian Pierson set up for use with the book. Perhaps, the suggestion is already located there or can be added later. Overall, it is a great AI and data strategy book that shows off her experience and knowledge working with Fortuna 500 companies. If you are not already working for a Fortune 500 Company, perhaps implementing her strategies will help you successfully grow your business to that point.
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Top reviews from the United States

  • Aron E.
    5.0 out of 5 stars A Must-Read for Business Leaders
    Reviewed in the United States on February 6, 2025
    I absolutely loved The Data & AI Imperative! From the moment I picked it up, it was clear that this book is not just another AI strategy guide, but a genuinely practical and insightful playbook for business leaders looking to make sense of data and AI in a rapidly evolving landscape.

    What stood out to me the most is how approachable and engaging Pierson’s writing style is. She takes complex concepts and distills them into actionable steps that even non-technical executives can understand and apply. Instead of overwhelming the reader with deep technical jargon, she provides real-world strategies that make AI adoption feel not just possible, but achievable.

    What Makes This Book Different?
    1. STAR Framework for AI Strategy – Pierson provides a clear, structured roadmap that helps businesses identify high-ROI AI use cases and implement them successfully. This framework alone is worth the read!
    2. Generative AI Done Right – Instead of focusing on expensive custom AI models, she champions pre-trained generative AI, making cutting-edge AI accessible to companies without massive R&D budgets.
    3. ROI-Driven AI Adoption – I loved how the book stays focused on business growth and measurable impact rather than just theory. Pierson shows how to align AI initiatives directly with revenue and operational efficiency.
    4. Highly Practical & Engaging – The book includes real-world case studies (like Vodafone Italy’s AI-powered marketing success), making the strategies feel tested and proven.

    Why I Highly Recommend It
    This book is a must-read for business leaders, executives, and even technical professionals who want to bridge the gap between business needs and AI implementation. If you’re looking for a book that not only explains AI but actually shows you how to use it for competitive advantage, this is it.

    Pierson’s approach makes AI strategy less intimidating and more exciting, which is something I truly appreciated. I walked away with new insights, actionable takeaways, and a deeper confidence in how AI can be leveraged for business growth.

    I highly recommend The Data & AI Imperative to anyone serious about making AI work for their business. It’s hands-down one of the most useful and engaging books on AI strategy I’ve read!
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  • Kindle Customer
    5.0 out of 5 stars Great AI Business Strategy Playbook
    Reviewed in the United States on January 14, 2025
    If books on AI were compared to books on chess, then while others are writing books on how to move the pieces, Lillian Pierson has written the strategy book on how to build your data and AI strategy in a way that shores up your defenses and allows you to coordinate your pieces to control the board so that you win without cheating using less than ethical means. In addition, she points out pitfalls and cautions the reader on what to avoid to prevent problems. For example, she advices businesses to use one of the tested models that are out there instead of creating your own. In addition, she provides many examples of companies that have been successful using AI and how they used it to achieve that success. I believe that this book will also serve as a useful tool to stimulate ideas and communication between the IT professionals, marketing, and management personnel. The only thing that I might be tempted to include would be a list of AI resources that could be used for training employees who are still new to AI. I did appreciate the free resources that Lillian Pierson set up for use with the book. Perhaps, the suggestion is already located there or can be added later. Overall, it is a great AI and data strategy book that shows off her experience and knowledge working with Fortuna 500 companies. If you are not already working for a Fortune 500 Company, perhaps implementing her strategies will help you successfully grow your business to that point.
    Customer image
    Kindle Customer
    5.0 out of 5 stars
    Great AI Business Strategy Playbook

    Reviewed in the United States on January 14, 2025
    If books on AI were compared to books on chess, then while others are writing books on how to move the pieces, Lillian Pierson has written the strategy book on how to build your data and AI strategy in a way that shores up your defenses and allows you to coordinate your pieces to control the board so that you win without cheating using less than ethical means. In addition, she points out pitfalls and cautions the reader on what to avoid to prevent problems. For example, she advices businesses to use one of the tested models that are out there instead of creating your own. In addition, she provides many examples of companies that have been successful using AI and how they used it to achieve that success. I believe that this book will also serve as a useful tool to stimulate ideas and communication between the IT professionals, marketing, and management personnel. The only thing that I might be tempted to include would be a list of AI resources that could be used for training employees who are still new to AI. I did appreciate the free resources that Lillian Pierson set up for use with the book. Perhaps, the suggestion is already located there or can be added later. Overall, it is a great AI and data strategy book that shows off her experience and knowledge working with Fortuna 500 companies. If you are not already working for a Fortune 500 Company, perhaps implementing her strategies will help you successfully grow your business to that point.
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  • Elena Martin
    5.0 out of 5 stars Must Read for those looking to harness the power of data and AI!
    Reviewed in the United States on January 23, 2025
    Lillian masterfully outlines actionable strategies for unlocking the value of data through AI. These strategies fuel insights to fuel business growth and innovation in a clear concise way!
    Customer image
    Elena Martin
    5.0 out of 5 stars
    Must Read for those looking to harness the power of data and AI!

    Reviewed in the United States on January 23, 2025
    Lillian masterfully outlines actionable strategies for unlocking the value of data through AI. These strategies fuel insights to fuel business growth and innovation in a clear concise way!
    Images in this review
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