English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1h 21m | 1.55 GB
Artificial intelligence (AI) is changing the way that marketers are interacting with their customers. But how can you as a marketer take advantage of this technology without being a multibillion-dollar company? In this action-packed course from instructor Jim Sterne, learn how AI is reshaping marketing and how you can take advantage of new and innovative tools. Discover how AI works and how it can be used. Learn how AI different from machine learning and where machine learning can help. Plus, get onboarding tips for using technologies in AI, and learn how you can use these machines to the best of their ability.
Table of Contents
1 Artificial intelligence and machine learning in marketing
2 Defining artificial intelligence
3 A word of caution
4 Why AI now
5 Natural language processing
6 Conversation bots
7 Computer vision
8 Self-driving cars and robots
9 Machine learning A new type of software
10 Supervised learning
11 Unsupervised learning
12 Reinforcement learning
13 Dimensionality and cardinality
14 Programmatic advertising and attribution
15 Personalization with AI
16 Clearly identified goals
17 Know your data
18 Which projects are right for AI and ML
19 Buy vs. Build
20 Determine which data sets are useful
21 Navigate corporate culture
22 What humans do better than machines
23 Integrated cognition is your superpower
24 Augment yourself
25 Marketing gets weird – here comes the future
26 Taking action to begin using AI in marketing
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